Public relations to develop new communication programs for changing strategic publics. Public relations is a management function separate from other functions. Many organizations splinter the public relations function by making it a supporting tool for other departments such as marketing, human resources, law, or finance. Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. Public Relations • 1. Dhanesh Gundla Amogh Kadam Prathmesh Parab • What is Public Relations? Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Electronic Public Relation Pdf![]() Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg et al (1982) who offer five uses for the word strategy, there are plan, ploy, pattern, position and perspective. On the contrary, these five uses do not operate in isolation, but are intertwined to generate more benefits. Position is important to strategy in Public Relations because it allows us to leverage the organization in context. ![]() In addition, Position helps us align our strategy with the organization’s mission statement. Strategy and Theory in Public Relations There are 3 clusters, which Chaffee (1985) has identified to strategy, which is Linear, Adaptive and Interpretive. Since Singapore’s independence, the Ministry of Education (MOE) has adopted a linear approach towards the education system, which focuses on planning. As Singapore developed, MOE used the adaptive strategy to continually update themselves amidst changes. However, with the new Education Minister, MOE uses the intepretive strategy to engage with stakeholders. This is in line with what Minister Heng Swee Keat (2011) said at a public event,” Schools must keep engaging parents. Benyo El Multi, Nengo Flow Y Anonimus) 13. Descargar discos completos de musica.
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